A dedicated team of strategists, collaborators, designers, writers, creatives and leaders, University Relations provides oversight and leadership for all official marketing and communication initiatives at UNI.

In addition to brand integrity, University Relations and its partners are charged with the responsibility of maintaining an integrated marketing and communications plan designed to support enrollment, student retention, and alumni/benefactor engagement and support.

Our Focus Areas

Marketing & Branding

When you get down to it, our work is all about celebrating everything UNI. There are a number of exciting ways to tell the UNI story, and UR collaborates with the entire campus to shape and share a consistent UNI story. The UNI brand is one of unity - a celebration of who we are with focused aspirations on who we plan to become. 

Contact: Sara Kies

University Advertising

UR shines a spotlight on UNI in target recruitment markets through eye-catching signage as well as traditional and digital advertising campaigns. Our targeted approach aims to deliver personalized advertising to areas and individuals who will have the largest impact on UNI.

Contact: Madeline Allen-Kasten

Media Relations & Crisis Communications

Celebrating wins in big ways, communicating important campus updates to the community, and keeping Panthers safe in times of crisis. UR takes command of all university communications to keep our community informed.

Contact: Steve Schmadeke

Website Content & Design

We help distill your virtual vision into something that creates real results. UR provides strategic assistance in creating an optimal user-experience for your target market by assessing your needs and working closely with the web development team in ITS-User Services to put it all together.

Contact: Lindsay Cunningham

Community Outreach

UNI takes pride in our far-reaching community and UR is here to help keep us connected. From participating in on-campus and community events, to our booth at the annual Iowa State Fair, to the Speakers Bureau, which helps campus experts share their knowledge far beyond campus.

Contact: Amelia Holden-McMurray

Creative Services

A picture speaks a thousand words, and photography is only one of the many creative services UR provides. Videography, graphic design and feature writing are some of the many ways we help you share your piece of the entire UNI story.

Contact: Jess Betts