The University of Northern Iowa’s identity is much more than a logo. However, the logo is one of the most important parts of the visual expression for any brand. There is a place and a purpose for each of the university's logos.

The new university logo is bold and modern and designed for UNI’s future. This effort serves to uphold our rich history of educational excellence, reinforce the institution’s historical roots while uniting various partner entities. 

 

Primary Logo

We are UNI. From our alma mater and fight song, to our students, graduates and supporters, our legacy is in these three beloved letters. Our primary logo reinforces this legacy, by incorporating “UNI” in our mark. It is a symbol designed specifically to uphold our campus culture, stand out in the market and unify our brand. An approved university logo must be utilized in all communications and collateral.

The primary logo should be used whenever possible for both printed and digital formats. The logo has been carefully crafted and should be used exactly as seen here. To maintain the integrity of the logo, do not add, alter or remove any elements from the design. Do not create or add additional characters to this mark. Do not stretch or distort the logo in any way.

An approved university logo must be included in all materials and communications.

 

UNI Logo

Clear Space and Minimum Size


 

Clear Space

To allow the best visibility of our brand marks, nothing should encroach into the space surrounding our logos. The amount of clear space around the logo must be no smaller than the height of the “I” in the UNI monogram. Do not place text or any graphic element within the clear-space area.
 

university of northern iowa spacing


 

Minimum Size

In order to ensure legibility, the logo must not appear smaller than the following dimensions:

Print: 0.25 inches in height/tall
Digital: 200 pixels wide 

 

University of Northern Iowa minimum height

Secondary Logos

In addition to our primary logo, two secondary options are available, though should only be used when compositionally appropriate.

These logos have been carefully crafted and should be used exactly as seen here. To maintain the integrity of the logos, do not add, alter or remove any elements from the design. Do not create or add additional characters to this mark. Do not stretch or distort the logo in any way.

An approved university logo (primary, secondary or sub-brand) must be included on all materials and communications.

 

UNI Secondary Logo vertical

 

UNI Secondary Logo horizontal

 

Clear Space and Minimum Size


 

Clear Space

To allow the best visibility of our brand marks, nothing should encroach into the space surrounding our logos. The amount of clear space around the logo must be no smaller than the height of the “I” in the UNI monogram. Do not place text or any graphic element within the clear-space area.
 

University of Northern Iowa secondary logo
 

University of Northern Iowa secondary 2


 

Minimum Size

In order to ensure legibility, the logo must not appear smaller than the following dimensions:


Horizontal Secondary Logo

Print: 0.25 inches in height/tall
Digital: 300 pixels wide 
 

University of Northern Iowa secondary logo minimum
 

Vertical Secondary Logo

Print: 0.5 inches in wide 
Digital: 120 pixels wide 
 

University of Northern Iowa secondary logo vertical minumum

 

Logo Usage

Whenever possible, use a two-color primary logo (purple and gold or white and gold) for print and digital applications. For projects or publications limited to a single color, one-color purple, black or white logo options are available.

The logo should always have proper contrast for both legibility and accessibility. Two-color logos are to be used on white or color backgrounds that don’t interfere with the logo’s reproduction and visibility. A logo may be used on photographs or subtle patterns as long as contrast and legibility are maintained. 

To maintain the integrity of the logo, do not add, alter or remove any elements from the design. Do not create or add additional characters to this mark. Do not stretch or distort the logo in any way.

 

Special Usage Guidance 
 

While the full university logo is meant to be used in its complete form as noted above, there may be exceptions when the UNI monogram portion of the logo is used as a standalone element.

Any application of the UNI monogram as an element separate from the full logo must be approved by University Relations prior to use. If you have a question about using the UNI monogram, please contact brand@uni.edu.

Lockup Logos

Lockups

Lockups provide academic and administrative units an opportunity to be recognized while maintaining brand-connectedness. 

Lockups are developed according to the university brand strategy and are available in Photoshelter for download using CatID. If you do not see a lockup for your unit or programs, please email the Office of University Relations at brand@uni.eduDo not attempt to create your own lockup.

 

Downloading Your Lockups

The lockups are organized by intended use. The Print folder contains horizontal, vertical and compact logos in EPS, PDF and high-resolution JPG formats. Please note that the compact lockup was added to provide more functionality for space-constrained applications, like apparel.

The Web folder contains horizontal and vertical logos in JPG and PNG formats.

Do not modify the colors in any of the lockup logos.

Please note that while lockups can be utilized, it is also acceptable to use the primary university logo and include the unit name in text separately in materials or communications.

An approved university logo (primary, secondary or lockup) must be included on all materials and communications.

 

University of Northern Iowa lockups

Co-branding and Co-sponsorship

Co-branding or Co-sponsoring With External Entities

When co-branding or co-sponsoring an event or communication with external entities, the university logo should follow UNI’s established standards in balance with partner logos. For example, follow preferred logo and color usage, maintain clear space and ensure equal placement to our partners when appropriate.

 

Co-branding or Co-sponsoring With Internal Units

When co-branding or co-sponsoring an event or communication with other UNI units that lock up under the institutional logo, use the primary UNI logo and include a list of unit names in text below or to the right. When co-branding or co-sponsoring with a UNI unit that has a unique logo, follow the guidelines below.

 

 

 

UNI co-branded logo examples