Logos

The University of Northern Iowa’s identity is much more than a logo. However, the logo is one of the most important parts of the visual expression for any brand. There is a place and a purpose for each of the university’s logos.

The new university logo is bold and modern and designed for UNI’s future. This effort serves to uphold our rich history of educational excellence, reinforce the institution’s historical roots while uniting various partner entities.

Primary Logo

We are UNI. From our alma mater and fight song, to our students, graduates and supporters, our legacy is in these three beloved letters. Our primary logo reinforces this legacy, by incorporating “UNI” in our mark. It is a symbol designed specifically to uphold our campus culture, stand out in the market and unify our brand. An approved university logo must be utilized in all communications and collateral.

University of Northern Iowa Primary Logo

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Secondary Logos

Secondary logos are designed for applications where the primary logo does not fit or space is limited.

Use secondary logos only as provided. Do not alter, recreate, stretch, distort, or add or remove any elements. Maintain the same minimum clear space requirements as the primary logo.

All university communications and materials must include an approved university logo (primary, secondary, or sub-brand).

University of Northern Iowa Secondary Logo

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Clear Space and Minimum Size

Clear Space

To allow the best visibility of our brand marks, nothing should encroach into the space surrounding our logos. The amount of clear space around the logo must be no smaller than the height of the “I” in the UNI monogram. Do not place text or any graphic element within the clear-space area.

UNI secondary logo clear space

Minimum Size

Primary Logo

In order to ensure legibility, the logo must not appear smaller than the following dimensions:

Print: 0.25 inches in height/tall
Digital: 200 pixels wide

Horizontal Secondary Logo

Print: 0.25 inches in height/tall
Digital: 300 pixels wide

Vertical Secondary Logo

Print: 0.5 inches in wide
Digital: 120 pixels wide

Logo Usage

Use the full-color primary logo whenever possible for print and digital applications. When production is limited to a single color, approved one-color purple, black, or white logo versions may be used.

Always ensure the logo has sufficient contrast and remains clearly legible on its background. Maintain the required clear space around the logo and use only approved logo artwork without modification.

An approved university logo (primary, secondary, or sub-brand) must appear on all official university communications and marketing materials. For retail and promotional merchandise, the appropriate trademark symbol must also be included.

If an approved logo configuration does not meet the needs of your application, or if you have questions about logo usage, contact University Relations at ur@uni.edu for guidance.

Logo Do's and Don'ts

To maintain the visual integrity and trademark of the UNI logo, the Office of University Relations suggests the following:

DO

Use a two-color primary logo (purple and gold or white and gold) for print and digital applications. For projects or publications limited to a single color, one-color purple, black or white logo options are available.
Use a standard lockup logo when representing academic units and departments.
Include an approved version of the University logo (lockup, primary or secondary) in all forms of print marketing.
Ensure the trademark symbol is present for any retail or promotional item use.
Only provide the brand mark files to trusted partners and licensed vendors.
Consult with the Office of University Relations for questions and guidance on logo usage.

DON'T

Don’t stretch, squish or alter the aspect ratio of the brand mark.
Don’t add a stroke, outline or any other design element to the logo.
Don’t lock up additional information, text or graphics with the logo.
Don’t rotate the logo.
Don’t substitute or change the typeface or font used in the logo.
Don’t place the logo on complex or detailed backgrounds that compromise legibility.
Don’t place the logo on background colors that compromise readability or contrast.
Don’t re-color or re-sequence the colors of any part of the logo.
Don’t apply filters or Photoshop-style effects to the logo.
Don’t use the UNI monogram without the accompanying University of Northern Iowa wordmark.
Don’t rearrange elements of the logo.
Don’t crop the logo or put it inside a frame.
Don’t use “UNI” when naming endorsed brands, campus events and activities and creating graphics and headlines. This avoids redundancy in the branded house and eliminates the urge to use UNI in a different typeface.