Brand Extension Logos

A brand extension of the University of Northern Iowa is one whose mission differs from that of the university and/or whose primary purpose is to serve an external audience. Instead of using the University of Northern Iowa name and logo as its main identifiers, brand extension have their own name and logo and must reference the university logo in a secondary position in digital and printed materials and on promotional items. 

In situations where space does not allow for two logos, a compact logo that includes ‘University of Northern Iowa’ can be requested from University Relations. 

A brand extension uses its own brand guidelines that are created with University Relations to complement the University of Northern Iowa’s brand guidelines. If you have questions about whether your unit should live in the branded house (lockup) or not, please email brand@uni.edu.