Graphic Elements
UNI’s visual brand identity extends beyond logos, colors and typography. Brand elements — including patterns, family marks and illustrations — provide additional tools to create communications that are recognizable, flexible and distinctly UNI.
These elements are designed to complement the university's visual identity, adding personality and visual interest while maintaining a consistent brand experience across print, digital and environmental applications. They should always be used in support of the UNI brand — not as standalone identities or replacements for official university logos.
Whether you're creating a brochure, social media graphic, presentation or event materials, these assets can help strengthen the UNI brand when used thoughtfully and consistently.
Patterns
UNI's pattern library adds texture and visual interest while reinforcing our visual identity. Patterns should be used as supporting design elements and should never overpower your message or compete with official logos.
Monogram
Forward Slash
Diagonal Slash
1876
Family Marks
Family marks extend the university's visual identity by applying shared brand elements across the institution, creating a cohesive system that strengthens recognition and reinforces a unified brand.
Established Mark
Panthers Circle
Rain slash
Northern Iowa Circle
Illustration
Our illustration library offers a consistent visual style for highlighting campus life, spirit, landmarks and university experiences. Illustrations should complement photography and messaging while remaining consistent with the overall UNI brand aesthetic.
People & Experiences
Spirit
Landmarks & Buildings
Objects
Creative Cloud Libraries
Access approved patterns, family marks, illustrations, logos and color palettes through Adobe Creative Cloud Libraries. Email urmarketing@uni.edu for access.
- Logos
- Color palettes
- Patterns
- Family marks
- Illustrations
