Colors
Color plays an active role in people’s lives. It attracts attention. It triggers emotions. Color can influence decisions and behaviors.
Consistent use of color supports visual cohesion across our communications, leverages emotional resonance with our brand and increases the impact of our storytelling.
CMYK vs. PMS vs. Hex
CMYK, PMS and Hex color values are meant for specific uses. Used improperly, these color systems can result in inaccurate color reproduction that degrades the UNI brand. To ensure your color values display correctly and are consistent with the UNI brand, be sure to always choose the appropriate color system for the intended use of your communication.
CMYK (Full- or Four-color Printing)
For nearly all print work, you will use the CMYK values listed below for the most accurate brand color reproduction.
PMS (Pantone Matching System)
PMS colors are also used in print work. They are based on the Pantone Matching System®, and used for spot-color applications such as specialty products, or printing with a spot in one-, two-, or five-color printing situations.
Hex (Digital Uses)
Hex values should only be used when reproducing brand colors for digital applications in RGB environments such as social media, digital signage or website design. Do not use RGB color for print reproduction.
Primary Colors
Our purple and gold are one of the most important parts of our visual identity. Not only do they help us stand apart from other institutions, but they are part of our campus culture. We wear these colors with pride, knowing their power in connecting us through our history, and into our future.
An important aspect of our brand, consistent use of color supports visual cohesion across our communications and leverages emotional resonance with our brand, increasing the impact of our storytelling.
Panther Purple
PMS 2607 C
PMS 2607 U
C 79 M 100 Y 0 K 15
R 80 G 7 B 120
#500778
Goldenrod
PMS 7549 C
PMS 7549 U
C 0 M 27 Y 100 K 0
R 255 G 181 B 0
#FFB500
Secondary Colors
The secondary color palette is designed to provide creative flexibility. These options were intentionally selected as they are complimentary to our primary colors. Although the secondary palette exists to help create a variety of visual tones and expressions, colors should be used judiciously, strategically and in a fashion that continuously supports our primary purple and gold.
Sunset
PMS 7416 C
C 0 M 72 Y 70 K 0
R 229 G 106 B 84
#E56A54
Prexy's Pond
PMS 545 C
C 21 M 2 Y 0 K 1
R 198 G 218 B 231
#C6DAE7
Fountain
PMS 7472 C
C 54 M 0 Y 27 K 0
R 92 G 184 B 178
#5CB8B2
Firefly
PMS 380 C
C 18 M 0 Y 82 K 0
R 219 G 228 B 66
#DBE442
Spring Blossom
PMS 2582 C
C 48 M 80 Y 0 K 0
R 172 G 79 B 198
#AC4FC6
Campaniling
PMS 2695 C
C 91 M 100 Y 8 K 59
R 46 G 26 B 71
#2E1A47
Maize
PMS 7752 C
C 2 M 13 Y 88 K 14
R 207 G 176 B 35
#CFB023
Old Gold
PMS 126 C
C 11 M 31 Y 100 K 36
R 154 G 118 B 17
#9A7611
Forever
PMS 262 C
C 58 M 92 Y 12 K 54
R 81 G 40 B 79
#51284F
Granite
PMS COOL GRAY 6C
C 16 M 11 Y 11 K 27
R 167 G 168 B 170
#A7A8AA
Dome
PMS 663 C
C 3 M 6 Y 0 K 2
R 229 G 225 B 230
#E5E1E6
Color by Tone
As you begin to choose colors, it is important to identify the tone of the piece you are creating. To assist with this, our secondary color palette has been arranged into several palette suggestions to guide our campus community in utilizing color. Regardless of which palette you use, keep in mind that our primary colors, Panther Purple and Goldenrod, should always be the most prominent.
Vibrant
The vibrant color palette is used to persuade and excite; the audience could include prospective students, current students and parents.
Casual
A casual color palette is used to inform people and maintain a professional feel; works well for internal constituents such as staff and faculty audiences.
Formal
Our formal color palette elevates and distinguishes the university. Audiences could include the community, media or Board of Regents.
Muted
The muted color palette is used to build affection and engagement among our familiar and loyal audiences such as donors, future or current alumni, our community and athletic fans.
